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by Steven Rothberg

How to Measure Results from Social Media Ads, Efforts
When evaluating various metrics and tools for tracking social media, what should marketing and communications professionals look for? First, know what you want to measure. The most complex tools in the world won't do you any good if they don't...

How to Find Recruiting Experts on Twitter
Many newcomers and even some veterans to Twitter find the process of deciding who to follow to be very confusing. The Twitter home page, for example, has a prominent search engine but strongly implies that you search for content rather...

My Worst Interview Experience Ever
I'm a fully recovered lawyer but before I made the tough decision to leave law, I interviewed for a summer associate position with a law firm back in 1990. Two interviewers and me in one of those awful on-campus interview...

Obama Pressured to Create Jobs
Unemployment is shaping up as a key battleground in the midterm elections. The Wall Street Journal's Economics Editor David Wessel says the Obama administration is keenly aware, and looking at smaller stimulus follow-ups to generate jobs growth:...

My Nightmare Interviews With Google

College Hiring Down (Again)
College recruiting activity will likely continue to decline over the next three months, according to results of a new survey. The National Association of Colleges and Employers (NACE) recently instituted a monthly poll of its employer members to gauge the...

When to Follow-up After Applying to a Job
One of the biggest mistakes that we see job seekers making when using our job board or others is failing to follow-up with the employers after applying to work for them. The old adage about the squeaky wheel getting the...

Gen X'ers More Likely to Job Hop Than Gen Y'ers
One of the many great things about having teenagers in the house is that they tend to have a pretty good understanding of the issues which are of interest to you. My oldest just brought to my attention an article...

How to Earn Extra Cash for the Holidays
Money is tight for just about everyone right now. Organizations from the federal government to local government to public corporations to private corporations to individuals are all feeling the pinch. This has been a nasty recession for all of us...

Twitter and LinkedIn Now Integrated. Get Your Tweets on LinkedIn Easy, Fast, and Free.
Two of the best and most popular social media services are LinkedIn, the leading business networking site, and Twitter, the leading micro blogging site. And now, like peanut butter and chocolate, they're integrating their services to provide additional value to...

Employer Attitudes Toward Millennials / Gen Y'ers
We've been involved in the world of college recruiting since 1995. In those 14 years, I've heard time and time again that the current crop of college students and recent graduates are poorly prepared for the workplace, they're job hoppers,...

The Greatest Motivational Speech Ever -- By a Little Kid

When and How to Ask for a Raise

Unemployment Rate Tops 10% - 26 Year High

One Speaker and Exhibitor's Impression of OnRec / Kennedy Information 2009 Fall Conference
I had the good fortune of attending the OnRec / Kennedy Information recruiting conference in Chicago this week. I was both a panelist on a session about how employers can use mobile marketing for recruiting and CollegeRecruiter.com had a booth...

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